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Jonathan Doberenz

BRAND MARKETING | VETERAN LEADER | DIGITAL & INNOVATION

Combining nearly 20 years of leadership experience with marketing, digital innovation, and business strategy to build the next chapter of my career in brand and marketing.

Career Transition

From Military Experience to Business Impact

After 20 years of U.S. Navy service, I am bringing a career built on leadership, operations, training, recruiting, and team development into the civilian business world. Supported by education in marketing, business strategy, and technology, I am prepared to apply those transferable skills to brand marketing, marketing communications, campaign strategy, digital innovation, and cross-functional leadership.

Leadership
Team & Organizational Leadership

Operations
Business Operations & Execution

Training
Workforce Development

Recruiting
Talent & Relationship Building

Marketing Education
Brand & Audience Strategy

Technology Focus
Digital & Innovation Mindset

Education

Master of Business Administration
Operational Technology Management
American Military University, 2026

Bachelor of Science in Marketing Management
Park University, 2024
Summa Cum Laude, 4.00 GPA

Presidential Scholar

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Education, Credentials & Recognition

A snapshot of the education, professional development, and recognition that support my leadership and business experience.

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Certifications & Professional Development

HubSpot Digital Marketing Certification
HubSpot Academy, 2026

Cybersecurity A.I. Bundle Logistics
University of Louisville

U.S. Department of Labor USMAP Apprenticeships
•  Computer Operator                          
•  Counselor (Professional & Kindred)
•  Radio Operator-Maintainer              

Naval War College Professional Military Education
Senior Enlisted Joint Professional Military Education

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Military Awards & Recognition

2 Navy and Marine Corps Commendation Medals

 

4 Navy and Marine Corps Achievement Medals

 

Nuclear Recruiter of the Year

 

14× Gold Wreath Award Recipient

 

2× Admiral's Accelerator Award

 

2× St. Louis District Hall of Fame

Core Capabilities

Brand & Marketing Strategy

Applying audience research, consumer behavior, brand positioning, and marketing strategy to develop communications aligned with customer needs and business objectives.

Marketing Communications

Developing audience-focused messaging, visual communications, and content strategies designed to communicate value and strengthen engagement.

Digital Strategy

Applying digital marketing, social media, analytics, and emerging technologies to support audience engagement and broader marketing objectives.

Project & Program Management

Coordinating people, priorities, timelines, and cross-functional requirements to move complex initiatives from planning through execution.

Leadership

Leading teams, coordinating complex responsibilities, and maintaining accountability in high-pressure environments.

Technology & Innovation

Applying AI, analytics, digital tools, and emerging technology to business planning, problem-solving, and decision-making.

Operations

Managing workflows, readiness, requirements, and organizational priorities to support effective execution and performance.

Training & Team Development

Developing people through training, coaching, mentoring, qualification programs, and continuous professional development.

Featured Projects

A selection of featured projects that highlight my work in digital marketing, business strategy, crisis response, and applied problem-solving.

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MBA Project | Digital Marketing Strategy

MBA Project | Crisis Management & AI

MBA Project | Entertainment Strategy

Transforming MEGA’s Digital Presence
AI-Generated Likeness Crisis Response Strategy
A Strategic Reset for Disney’s Star Wars Franchise

Developed a digital marketing strategy and website concept focused on strengthening MEGA’s online presence, improving audience engagement, and supporting long-term brand growth.

Created a crisis response plan addressing controversy around AI-generated NPC likenesses, including communication strategy, stakeholder coordination, and rapid decision-making in a high-pressure scenario.

Developed a strategic marketing plan for a new Star Wars “Millennia” era focused on rebuilding fan trust, strengthening brand positioning, expanding digital engagement, and supporting long-term franchise growth across theatrical, streaming, merchandise, and fan communities.

Beyond the Resume

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The experiences and interests that shape how I lead, connect, and grow.

Outside of my professional work, family is at the center of my life. I enjoy traveling, building LEGO with my sons, watching movies and TV shows with my family, and playing games.

Through Navy service and personal travel, I have experienced a wide range of countries and cultures. Those experiences have strengthened my adaptability, curiosity, and appreciation for different perspectives.

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