MBA Projects
A deep dive into strategic analysis, operational excellence, and technology leadership developed through advanced academic study.
MKTG601 | Digital Marketing Strategy
Transforming MEGA’s Digital Presence
Developed an integrated digital marketing strategy and MEGA Reimagined website concept designed to strengthen MEGA’s online presence, expand audience engagement, and support long-term brand growth across social and digital channels.
Key Skills: Digital Marketing, Social Media Strategy, Brand Strategy, Audience Engagement, Web Strategy
BUSN656 | AI & Crisis Management
AI-Generated Likeness Crisis Response Strategy
Created a crisis response strategy addressing controversy surrounding AI-generated NPC likenesses, including stakeholder coordination, communication planning, legal and ethical considerations, and rapid decision-making.
Key Skills: Crisis Management, Artificial Intelligence, Communication Strategy, Risk Analysis, Decision-Making
MKTG600 | Marketing Strategy
A Strategic Reset for Disney’s Star Wars Franchise
Developed a strategic marketing plan for a new Star Wars “Millennia” era focused on rebuilding fan trust, strengthening brand positioning, expanding digital engagement, and supporting long-term franchise growth.
Key Skills: Marketing Strategy, Brand Management, Consumer Engagement, Entertainment Marketing, Strategic Planning
BUSN620 | Strategic Management
Mega Bloks Strategic Business Plan
Conducted a strategic assessment of Mega Bloks covering competitive position, operations, market opportunities, financial outlook, and functional strategies designed to strengthen long-term business performance.
Key Skills: Strategic Analysis, SWOT Analysis, Competitive Strategy, Operations, Business Planning
BUSN623 | Business Ethics & Leadership
Valeant Pharmaceuticals Case Study
Examined Valeant Pharmaceuticals as a case of leadership, governance, and ethical failure, evaluating how corporate decision-making, organizational priorities, and business practices contributed to significant reputational and legal risk.
Key Skills: Business Ethics, Corporate Governance, Leadership Analysis, Risk Management, Decision-Making
ISSC680 | Information Security
Information Security Governance Strategy
Evaluated information security governance through a business-focused framework addressing organizational risk, cybersecurity responsibilities, policy development, and the role of leadership in protecting information assets.
Key Skills: Cybersecurity Governance, Risk Management, Policy Development, Technology Strategy, Organizational Leadership
Undergraduate Projects
MK453 | Marketing Research & Data Analysis
Enhancing Job Satisfaction in the Tech Sector: The Role of AI Integration Training
Conducted an original research study examining the relationship between AI integration training and job satisfaction in the technology sector, using survey data and statistical analysis to evaluate employee perceptions, workforce readiness, and organizational implications.
Key Skills: Marketing Research, Data Analysis, SPSS, Artificial Intelligence, Survey Research
IB315 | International Business Strategy
Export Business Plan: Electric Vehicles to China
Developed an international export business plan evaluating the viability of exporting electric vehicles from the United States to China through cultural, economic, political, regulatory, infrastructure, consumer, and market analysis.
Key Skills: International Business, Market Analysis, Export Strategy, Cross-Cultural Analysis, Strategic Planning
MK411 | Marketing Management
Mega Brands Marketing Plan
Developed a comprehensive marketing plan proposing a Legacy Sets program and official direct-to-consumer online store for Mega Brands, including market analysis, positioning, target markets, marketing strategy, financial planning, implementation, and contingency planning.
Key Skills: Marketing Strategy, Market Analysis, Brand Positioning, E-Commerce Strategy, Marketing Planning
MK401 | Sales Management
Mega Brands Sales Management Plan
Created a comprehensive sales management plan supporting Mega Brands' proposed Legacy Sets and direct-to-consumer online store, addressing sales-force recruitment, compensation, territory strategy, demand forecasting, quotas, performance evaluation, and control.
Key Skills: Sales Strategy, Sales Force Management, Recruitment, Demand Forecasting, Performance Management
MK369 | E-Marketing
LEGO.com Website Analysis
Evaluated LEGO.com as a global digital marketing and e-commerce platform, examining website design, navigation, online shopping, interactive content, target audiences, customer value, digital engagement, and the site's role in supporting the LEGO brand.
Key Skills: E-Commerce, Website Analysis, Digital Marketing, Customer Experience, Online Brand Strategy
MK369 | E-Marketing
Lucasfilm Social Media Analysis
Analyzed Lucasfilm's social media presence and audience engagement across major digital platforms, evaluating content strategy, brand communication, fan interaction, and opportunities to strengthen relationships with its entertainment audiences.
Key Skills: Social Media Strategy, Audience Engagement, Content Analysis, Brand Communication, Entertainment Marketing
LE300J | Interdisciplinary Capstone Analysis
The Foundations of a Serial Killer
Conducted an interdisciplinary analysis connecting sociology, psychology, literature, and popular culture to examine how alienation is portrayed in Mary Shelley's Frankenstein and its potential relationship to the development of violent behavior.
Key Skills: Critical Thinking, Interdisciplinary Research, Literary Analysis, Theory Application, Academic Writing
MG495 | Business Policy & Strategic Analysis
Tesla Inc.: A Newly Innovative and Sustainable Automotive Industry
Collaborated on a comprehensive strategic analysis of Tesla examining industry and economic conditions, competitive position, SWOT factors, financial performance and forecasting, innovation, sustainability, and recommendations for continued global growth.
Key Skills: Strategic Analysis, Financial Analysis, SWOT Analysis, Industry Analysis, Business Forecasting
AR218 | Visual Communication & Design
Jony Ive Design Brochure
Designed a multi-panel visual brochure exploring Jony Ive's career, design philosophy, influential Apple products, awards, and creative legacy through coordinated typography, imagery, color, timeline design, and editorial layout.
Key Skills: Graphic Design, Visual Communication, Typography, Layout Design, Creative Presentation
Navy & Professional Projects
A portfolio of Navy and professional leadership work, including training, operations, and workforce development projects.
NAVY PROJECT | OPERATIONAL TRAINING & DECISION SUPPORT
Shipping Officer Training
Developed a comprehensive training program for Shipping Officer responsibilities aboard USS John F. Kennedy, covering surface contact management, maneuvering recommendations, collision avoidance, navigation-team coordination, critical evolutions, and command-specific procedures. The presentation translated complex operational requirements into structured, scenario-based instruction designed to improve watchstander readiness and decision-making.
Key Skills: Training Development, Operational Planning, Risk Management, Decision Support, Cross-Functional Coordination, Technical Communication
NAVY PROJECT | WORKFORCE DEVELOPMENT & CAREER TRAINING
USMAP Basics Training
Created a workforce-development training presentation explaining the United Services Military Apprenticeship Program, including eligibility, enrollment, apprenticeship pathways, documentation requirements, approval responsibilities, compliance expectations, and the value of translating military experience into nationally recognized civilian credentials.
Key Skills: Workforce Development, Career Development, Program Administration, Employee Training, Compliance, Process Communication
Personal & Creative Projects
A space for substantial independent projects such as writing, creative development, AI-assisted projects, and other work completed outside school or official employment.
Eclipse of the Force: A Nine-Film Star Wars Saga
PERSONAL PROJECT | CREATIVE STORY DEVELOPMENT
Developing an original nine-film saga story bible that expands a large-scale science-fiction narrative across three interconnected trilogies. The project includes movie outlines, character arcs, faction development, worldbuilding, continuity planning, thematic conflicts, scene drafts, and long-term story structure designed to maintain consistency across an extended narrative.
Project Status: Work in Progress
Key Skills: Creative Writing, Story Development, Worldbuilding, Narrative Design, Character Development, Continuity Planning, Long-Form Project Organization
Unofficial fan project. Not affiliated with or endorsed by Lucasfilm, Disney, or the Star Wars brand.